Privacy Policy 

London Medical Imaging & AI Centre for Value Based Healthcare – Website Privacy Policy

What is this page?

This is AI Centre’s core privacy notice. It explains the Centre's approach to collecting and using personal information (any information which relates to or identifies an individual) about people we interact with. It also supplements more specific information you may have been given (a privacy notice or statement) when engaging with a service, facility, event or initiative run by the Centre.  For information on how King’s College London process your data, you can find the privacy notice here

Who are we?

We are the AI Centre, a multi-stakeholder institution led by King’s College London and located at Guy’s hospital, in partnership with 10 NHS Trusts and industry partners listed here.  We are a cross-institutional Centre of Excellence pooling worldwide expertise in artificial intelligence (AI), healthcare, and data from leaders in industry, research, and clinical practice  

Why are we processing your personal information?

You may have already been told about the specific purposes for which we are processing your personal information, as well as the ‘legal’ or ‘lawful’ basis for that processing (the justification under current data protection legislation).  

More about ‘legal’/’lawful’ basis:

We can only process (collect, use, store etc) your personal information if one of the following applies:    

  • We need your personal information for a legitimate interest of the AI Centre or a third party, provided that interest is not overridden by your interests and rights (for example, we may need to process your information to protect our network and information security). Note this justification cannot be used when we are carrying out our official functions. 
  • You provide consent for us to process your personal information, based on clear and specific information, with a genuine choice (without any pressure), and the ability to change your mind at any time.

How do we use your personal information?

We will generally use your personal information such as name and email address to provide you with the services, products or information you have requested from us such as newsletters, quarterly updates, or tender documents if you are a specified service provider. We will ensure that we only process your information in accordance with our instructions and data protection legislation.  

Do we carry out marketing? 

If you register an interest with the Centre or through one of our service providers, you may be asked to opt-in to receive marketing communications. This is done at the point where your personal information is first collected. Within any marketing communications, you will be provided with a simple and transparent way to unsubscribe. Any changes you request to how your personal information is processed for the purposes of marketing and/or the provision of service updates will be acted on promptly.  

If you do not wish for the above to happen, please contact us to opt-out.  

Do we use 'cookies'?

Cookies are text files, which identify a user's computer to our servers. Cookies in themselves do not identify the individual user, just the computer used.  

Our website uses cookies for collecting user information which may include IP address, operating system and browser information. We use persistent cookies to track returning visitors. They expire after 12 months and enable us to compare website traffic from month to month. To see more about our cookies, see the  cookie use page. 

This website uses the following cookies:

  • _gid - This cookie name is associated with Google Universal Analytics. It stores and updates a unique value for each page visited.
  • _ga - This cookie name is associated with Google Universal Analytics. It is used to distinguish unique users by assigning a randomly generated number as a client identifier. 
  • _gat - This cookie name is associated with Google Universal Analytics. It is used to throttle the request rate-limiting the collection of data on high traffic sites. It expires after 10 minutes.

Information on controlling or rejecting cookies is available from several websites, such as Most browsers allow you to refuse cookies – see the help section of your browser’s toolbar for further information.  

How long do we keep your information for?

Unless stated otherwise in a privacy notice, we will retain inactive marketing data up to 3 years and inactive commercial data up to 7 years. 

Will changes be made to this privacy notice?

We keep our privacy notice under regular review, and we will place any updates on this web page. This privacy notice was last updated by the London Medical Imaging & AI Centre for Value Based Healthcare on  1st October 2020. 

This page does not include information relating to patient data or records used in the research conducted by the AI Centre or partnering institutions. Find out more about our research data use policy here